Content and social media copywriter
- Job Reference: 396632964-2
- Date Posted: 14 October 2021
- Recruiter: Nationwide Mutual Insurance Co.
- Location: Columbus, Ohio
- Salary: On Application
- Sector: Copywriter, Social Media
- Job Type: Permanent
If you're passionate about becoming a Nationwide associate and believe you have the potential to be something great, let's talk.Compensation Grade: F3As a specialized copywriter, you'll research and write optimized content primarily for our blog, learning and business solution centers as well as social media channels. We are looking for someone who enjoys rolling up their sleeves and digging in to write about range topics-everything from home plumbing repairs to the longevity of a retirement portfolio. The ideal candidate has both short-form and long-form writing skills and SEO expertise. You will also understand content and social trends and know how to drive conversation and engagement across digital channels. Solid grammar and editing capabilities are critical. In addition to the writing skills required for this position, we've also included the general requirements for a role at this level on the creative team at Nationwide.Job Description SummaryDo you have the ability to generate fresh, inspiring ideas and translate them into impactful work? Are you comfortable with an iterative process - create, test, learn? If you can bring a contagious energy and work to drive value through the creative process, we want to know more about you!As a Specialist, you'll provide creative work in support of business goals. You'll be a member of the Creative Services team and deliver a high level of work within your creative field. We'll count on you to be a conceptual problem solver who is able to view the creative process holistically and is adept at bringing ideas to life.Job DescriptionKey Responsibilities:Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics. Delivers best-in-class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand.Heavily involved in conceptual development and translating ideas into creative work, which includes print, digital, information design, social media, motion design, photography and video. Work is primarily external-facing sales collateral, campaigns, content development and advertising.Works on the development and implementation of creative initiatives. Incorporates critical thinking, agile problem solving and idea generation. Advocates for a user-focused approach to the work. Interacts with business partners during creative proposal presentations.Contributes to a creative culture where an open exchange of ideas is valued. Stays current on creative industry tools, technology, brand vision, creative approach and popular culture. Sees the big picture, explores possibilities and encourages new ideas.Translates a foundational knowledge of a business unit's vision and strategic priorities into creative work that speaks to and connects with the target audience.Understands thoroughly the creative processes and is responsible for executing work efficiently. Adheres to timelines and actively communicates with peers and leaders to ensure projects remain on schedule.May perform other responsibilities as assigned.Reporting Relationships: Reports to Manager or Director. This is an individual contributor role. Typical Skills and Experiences:Education: Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field preferredExperience: Typically 5 or more years demonstrated experience in copywriting, visual design, video production, motion graphics or photography developing work from concept through completion.Knowledge, Abilities and Skills: Specializes in one creative field (copywriting, visual design, photography, video production or motion graphics) with the required technical skills. Proven ability to problem solve at any stage throughout the creative process and efficiently adapt to changes. Skilled at time management and attention to detail. Understands integrated marketing principles, including digital, storytelling and content creation. Possesses empathy, emotional intelligence, collaboration skills and is able to work in team environment. Strong visual, verbal and written communication skills; experience delivering creative ideas.Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager's leader and Human Resources Business Partner.Values: Regularly and consistently demonstrates Nationwide Values.Job Conditions: Overtime Eligibility: Not Eligible (Exempt)Working Conditions: Normal office environment. Extended/nonstandard hours may be necessary. ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.