Director, Growth Marketing

  • Job Reference: DGM
  • Date Posted: 19 June 2022
  • Recruiter: Figma
  • Website: https://www.figma.com/careers/
  • Location: San Francisco, California
  • Remote Working: 100% remote working possible
  • Salary: On Application
  • Sector: Marketing
  • Job Type: Permanent

Job Description

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

We are looking for a Director of Growth Marketing to build tailored programs to upsell our existing user base and go after net new strategic accounts. You will be responsible for supporting our product-led sales motion, by designing, building and operating account centric efforts that translate into pipeline, driving higher deal size, better deal velocity and conversion across the funnel. 

You have a passion for how product telemetry helps uncover the best accounts and users both marketing and sales can engage to educate them on the value of higher product tiers or new products. You are experienced in building account-centric (ABM) programs to multiple personas in an organization, and working closely with sales leaders to ensure processes and measurement support that. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey. 

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

  • Be the single-threaded owner of our pipeline efforts to support sales motions across products
  • Drive targeted demand efforts for each of our sales segments (SMB, Mid Market, Enterprise) through omni-channel personalized experiences to each of our core personas
  • Build, coach and grow a team of talented individuals that will shape the way we go to market
  • Be responsible for our account-to-cash process, including appropriate lead stages, correct routing, funnel performance, and pipeline creation for your programs
  • Establish the data collection for key demand metrics across the funnel, working closely with our data analysts. Use this data to make informed decisions on what experiments to run quarterly to improve account engagement and pipeline creation
  • Partner with Marketing Operations to establish best in class technology and processes part of our growth goals
  • Work closely with senior sales leadership and product managers across the organization to understand business objectives and translate those into impactful programs that achieve desired outcomes
  • Be the driver of ongoing communications, quarterly business reviews and influence a range of stakeholders including senior executives 
  • Partner closely with local marketing teams to support their local needs when creating demand for their sales regional teams

We'd love to hear from you if you have:

  • Previous experience in product-led sales motions (bottoms up) and top down scaling pipeline needs for rapid growing companies
  • Strong ability to gather input and establish alignment between a large number of senior stakeholders
  • Proven track record of getting large global programs successfully implemented delivering results
  • Strong analytical skills to draw conclusions and make business decisions
  • Familiarity with Account-based marketing technology and processes (6sense, Terminus, Demandbase)
  • Excels in verbal and written communication, with effective listening and a strong collaborative attitude

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Read more about our team

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

About Figma

Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy