GIG Product Marketing Specialist

  • Job Reference: 773442053-2
  • Date Posted: 8 November 2022
  • Recruiter: A3Ventures
  • Location: Berkeley, California
  • Salary: On Application
  • Sector: Marketing
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

At A3 Ventures we come to work to dream, design and define how we will live and move into the future. We exist to harness these forces for the benefit of Members and future generations, humanizing disruptive change for the betterment of the communities we serve. We're looking for bright, passionate, and collaborative people to join our tight-knit team as we innovate in the spirit of service.

Why Work For Us?

  • Impact. Lead the charge in mobility as a service movement and enable people's lives to improve through the sharing economy. Leverage the best of an established 115 year-old not for profit combined with start-up speed and agility to create real and meaningful impact.

  • Recognition. We offer a competitive total compensation package including base salary, annual performance bonuses, benefits, and 401(k) Company match with additional discretionary contribution potential.

  • Lifestyle. We do honorable work, and we practice our values: humility, integrity, teamwork, and service. You'll have the security of a larger organization but you'll move at startup speed.

Summary

The Product Marketing Specialist will own the revenue generation for the respective market and drive rapid consumer adoption and inspire amazing brand loyalty. This individual also designs communication strategies to attract new users, focuses on knowing the target customer and developing ways to improve interactions with the customer.

Essential Functions

  • Own Revenue - Owns revenue generation for the respective market assigned. Responsible for defining the strategy, executing revenue generating initiatives, and measuring the performance of the marketing, reporting results to executive leadership

  • Strategic Planning - Formulates, sets goals, determines actions to achieve the goals, and mobilizes resources to execute and measure marketing initiatives, including pricing and promotional campaigns, new market launches and expansions

  • Analysis - Examines data and facts to uncover and understand cause-effect relationships, thus providing basis for problem solving and decision making

  • Cross functional collaboration and execution - Work closely with teams of operations, customer service, legal, and technology to execute projects

  • Brand management and loyalty - Analyze and plan on how a brand is perceived in the market, cultivate a pattern of consumer behavior where consumers become committed to a brand and make repeat purchases form the same brands over time

Knowledge/Skills/Abilities

  • Critical thinking - Ability to think critically, using good judgment, analytical skills and data driven mindset to provide perspectives and formulate recommendations to stakeholders

  • Execution - Ability to execute quickly, manage multiple projects and responsibilities at once and to prioritize

  • Self-starter - Take initiative, anticipate needs, and stay on top of trends and insights in a fast paced working environment to exceed goals

  • Stakeholder Management: Ability to manage relationships with key stakeholders including corporate venture investors, local leaders, business partners, and brand partners.

  • Communication - Work cross functionally and convey information to others effectively and efficiently

  • Exercising Creativity - Ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions

  • Research - Ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed. Identify, scrutinize, improve, and streamline complex work processes through highly analytical thinking and analysis

  • Consumer life cycle knowledge - Knowledge of the progression of the steps a customer goes through when considering purchasing, using, and maintaining loyalty to a product or service

Education & Experience/Licenses & Certification

  • Bachelor's degree (Required)

  • MBA (Preferred)

  • 5+ years combined leadership experience in marketing, brand, and product management (Preferred)

  • New user acquisition experience across a broad portfolio of marketing channels (Preferred)

  • Experience working in a consumer packaged goods organization (Preferred)

Work Environment/Minimum Physical Requirements

  • This is primarily an office job. Physical requirements include standing, sitting, bending and lifting (up to 15 pounds). Approximately 98% of time is spent using a video display terminal.