Overall Mission: Insight Global seeks a Lead Generation Marketing Manager candidate with an entrepreneurial mindset who loves a fast-paced, fun environment, is driven toward Revenue Growth through marketing channels and programs. This person must be a solid writer who is eager to learn and enjoys taking ownership of their individual role and goals- understanding how they fit within a fast-moving, highly skilled team.
Our company has an ambitious growth goal that requires a lot of hard work, mental toughness, and grit. Those who thrive in this type of environment will earn substantial rewards, both monetarily and in a sense of accomplishment in building something of their own.
Day to Day:
Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
Integrated Campaign Development: Work with the Marketing team to execute an integrated mix of email, event, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.
Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.
Marketing Automation: Work with the Director of Marketing to optimize marketing automation best practices to attract and guide qualified leads through the sales process. Marketing automation platform (HubSpot), SalesLoft, and experience preferred..
Campaign Calendar and Matrix: Follow- a synchronized calendar of all demand generation campaigns/programs, tactics, and metrics to optimize awareness and lead generation efforts with content management strategy.
Targeting/Segmentation: Work with Director of Marketing to segment target audiences based on propensity-to-buy segment strategies, personas, and completed interactions (e.g. content downloads, calls, chats, lead form completion, page views, etc) and with the Marketing team for need/value messaging strategy, content, and creative.
Lead Generation Workflows: Manage lead flow according to defined processes; optimize system architecture and program workflows in HubSpot and Salesforce to support Sales/Marketing processes.
Reporting and Metrics: Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through A/B testing and email/landing page optimization.
Manage day-to-day activities and lead planning meetings with Segment Teams and external agencies to define and execute on B2B demand generation strategy required to drive identified KPIs and business growth initiatives.
Experience working with Hubspot
Experience working with Google Analytics
Experience with automated emails
Experience driving marketing campaigns
Bachelors Degree in Marketing, Communications, Public Relations, or a related field of study
1 + year of professional experience working in a marketing role (digital marketing specialist, marketing coordinator, etc.)
Strong writing skills and critical thinking skills