Senior Marketing Manager

  • Job Reference: SMM
  • Date Posted: 18 November 2022
  • Recruiter: hims & hers
  • Location: San Francisco, California
  • Remote Working: 100% remote working possible
  • Salary: On Application
  • Sector: Marketing
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

About the role: 

Hims & Hers is seeking a Video Content Specialist to join our Growth Marketing team. The successful candidate will be excited by the creative and technical challenges of delivering the right video content to the right consumer at the right moment of their health journey. Health is incredibly personal, and choosing Hims&Hers requires a great deal of trust. Video content is key to educating our customers - first to help earn that trust, and second to help them succeed with their treatment. 

We’re looking for someone with experience developing comprehensive YouTube strategies and medically rigorous app content for Health & Wellness brands. This person will work cross-functionally with video production, landing page, CRM, App, social, and SEO teams.  

Responsibilities:

  • Champion the needs of the customer to help surface the right video in the right moment to support their health journey. 
  • Work with social, production, and SEO teams to develop a YouTube strategy that positions us as a go-to destination on YouTube for health and wellness education for stigmatized conditions. 
  • Develop SEO video content to bring new customers to the Hims&Hers brands through YouTube search. 
  • Partner with creators and influencers in the YouTube space to expand the reach of our video content. 
  • Develop App video concepts to help our members succeed with treatment, whether that be through mental health & mindfulness techniques, sex education, “How-to” video, motivational content, or short form Story-style content with actionable tactics to help you get the most from your medication.  
  • Work with the App team to develop “event worthy” video content around which we can build App store events to  break through the noise in the App store, and open up the Hims & Hers Apps as conversion channels. 
  • Operate in a highly cross-functional role, partnering closely with SEO, Editorial, Social, Product (App), Integrated Marketing, Creative, Brand, and production. 
  • Identify new opportunities to test and iterate on our existing video content formats.
  • Work with the analytics and insights team to build dashboards to measure the success of content, and help prioritize which content types deserve further investment

Experience and Skills:

  • 7+ years experience in a video-focused marketing content 
  • Proven track record of managing and building successful YouTube channels for brands
  • Experience working on mobile app platforms 
  • Strong creative mind, with a data-driven approach 
  • Experience using insights and strategic thinking to shape priorities 
  • Experience pitching video concepts, using business objectives (acquisition and retention) as a key driver of content success
  • Experience driving complex projects in a fast-paced environment

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.