Social Media Manager

  • Job Reference: 396630530-2
  • Date Posted: 14 October 2021
  • Recruiter: The Huntington National Bank
  • Location: Columbus, Ohio
  • Salary: On Application
  • Sector: Social Media
  • Job Type: Permanent

Job Description

DescriptionThe Digital Marketing team is looking for a talented Social Media strategist to transform our program into a best-in-class, business-driving marketing channel reflective of our brand. This role is best suited for a high achiever with experience driving measurable impact with prospects and customers. The ideal candidate is a strategic thinker and outstanding communicator who builds audience-specific visions for driving business results and then aggressively optimizes performance through test & learn. The Social Media strategist must collaborate with a wide array of high-performing, results-oriented partners (e.g., creative, analytics, line of business marketers, SEO, customer service, external communications, etc.). This person needs to present to senior leaders and translate the complexity of the digital world into actionable plans.The Social Media strategist will be responsible for marketing strategy on Huntington brand handles, incorporating content publishing, competitor analysis, audience insights, industry benchmarking, test & learn roadmaps, and performance forecasting. This person must understand industry trends and push our organization's thinking on what is next. The role requires a balance of analytical and creative orientation, so the successful candidate should be able to bring the content strategy to life and tell the story of how it drives business results.ResponsibilitiesBuild upon the current Huntington social media strategy to achieve revenue, brand, and reputation goalsChampion new social platforms and modernize our capabilitiesPartner with lines of business to create customized, business-driving strategies (e.g., commercial banking, credit card, mortgage, corporate recruiting, private bank)Define success measurement for lines of business to align with enterprise goalsCreate a robust test and learn agenda to improve performance; prioritize biggest opportunitiesManage budget, agencies, and tools; prioritize resources against projects with biggest impactCreate and maintain regular reporting to tell a clear, compelling story about performancePartner with data & analytics to review reporting, identify trends, and share optimization recommendationsIncorporate insights into test plansResearch social trends and explain how Huntington should respond; manage partnership with SocialMedia.orgTake complex, strategic ideas and translate them into tactical plansEnsure proper execution that delivers on strategyAdvocate a consistent, elevated brand experience across owned channelsPartner with SEO to enhance discoverability of our social profilesBasic QualificationsBachelor's DegreeA minimum of 6 years of Digital Marketing, Social Media, or Communications experienceExcel and PowerPoint expertPreferred QualificationsExperience with performance-based digital marketing programs and driving results through digital programsUnderstanding of test vs. control and other test design techniques to demonstrate statistically significant incrementality and profitabilityExperience with creating reports in Sprinklr (or other social analytics tools) and measuring performanceClear understanding of optimizing for platform algorithmsClear understanding of content strategy and community managementHighly quantitative, analytical and numbers-focused; ability to analyze data and provide data-driven recommendationsExperience collaborating with third-party vendors and agenciesExcellent written and verbal communication skills (face-to-face, digital, PowerPoint) and be able to sell your ideas to senior leadershipAbility to develop working relationships with individuals at all levels of an organizationGood project management and execution skillsAbility to work individually and motivate a teamHas a growth mindset: self-motivated, curious, and creative; self-directed learnerEEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender IdentityTobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position